Challenge

Update the design and lower costs for DC motor driven laboratory appliances with consideration to aggressive price competition and rising customer expectations for performance.

Solution

Microchip motor control DSP, Austriamicrosystems quadrature encoder, STMicroelectronics IGBT, and Power Integrations switching power supply.

Summary

In a highly competitive global market, it is important to remain the leader in product innovation. Product performance can be a key differentiator, but cost concerns can make it difficult to compete, especially in the Asian market place.